Competitive benchmarking to improve performance
When implemented effectively, benchmarking can be a useful tool to assess business performance to inform decisions
Cash flow management: uncertain times call for decisive measures
While we don't know what the impact of COVID-19 will be on business, we know that it's vital that you manage your cash flow
Converting campaign clicks into customers
Converting campaign clicks into hard-won customers is an art form. What metrics should you monitor, and how can they optimise your marketing campaigns?
Building an effective business continuity plan
Business disruption costs. For small and medium-sized businesses looking to navigate turbulent waters, a business continuity plan is essential
SEO for small business: the keyword
The meaning and importance of keywords in search engine optimisation (aka SEO) and how small businesses can improve their keyword search game
Get stock savvy with inventory control
Inventory control focuses on improving customer services while reducing costs. It can protect your business from fluctuations in demand for products...
Search engine optimisation for small business
In a highly competitive market, how do small to medium businesses ensure that their voice is heard alongside the industry big shots?
Google analytics: optimising your website with web analytics
Web analytics tools such as Google Analytics provide an in-depth view of your business’ online footprint and effectiveness...
Lead nurture and the art of the conversion
Customers have a digital world of options at their fingertips. How do you make your offering stand out and encourage customers to buy from you?
Five social media metrics businesses should follow
Social media is a mine of data. We consider five meaty social media metrics that matter...
Customer service – building and retaining a happy customer base
Happy customers are returning customers! Armed with information and spoilt for choice, customers’ expectations have reached...
Drive sales with these six eCommerce marketing activities
*In a saturated market, how do you make your product, your store, your brand stand out...
How apps are powering small business
*Ah, the app! It’s become a staple of contemporary life and modern-day convenience. For small business...
Understanding cash flow for a better balance
*Understanding your cash flow provides an accurate measure of your business’s financial health and enables you...
Making informed decisions using your business data
Smart decisions are informed decisions; to ensure you’re able to put your best foot forward you need to have the right insights to guide you.
Improving business agility in an increasingly competitive market
To sharpen your competitive advantage, you need to optimise performance across growth, profitability, sustainability, and customer trust – you need to operate with business agility
6 Tips to Boost Travel and Hospitality Email Marketing Campaigns
Our friends at Campaign Monitor offer tips to take your email marketing campaigns to the next level.
Are you leaving your business exposed to FX risks?
A foreign exchange specialist tells us what retailers can do to be better in a world of economic uncertainty.
Overcoming inventory management pains every retailer experiences
Inventory management is a hidden productivity killer. So we got the specialists at TradeGecko to teach us how to be better at managing stock.