Posted on 18 December, 2017 | 2 min
Businesses need to start preparing early for seasonal sales periods so they can meet their sales goals and create positive customer experiences. Using the 9 Spokes smart dashboard you can access TradeGecko, an inventory and order management software application, and view all your business metrics at a glance. TradeGecko has shared these 10 helpful steps so your business can best prepare for the seasonal sales periods ahead
1. Choose the holidays you will participate in
The first thing you need to do is decide which seasonal sales periods your business should participate in. It’s best to strategically choose the holidays that are going to have the biggest impact on your business and your customers.
2. Develop your goals
Utilize business intelligence reports to review past holiday sales data to predict future sales success by reviewing sales over a specific time period and location. The report should also allow you to appropriately purchase stock based on predicted demand.
3. Determine your budget
Workout the investment needed for funding your business’s seasonal sales programs, which may include hiring more staff, allocating a marketing budget and product development. Money spent to improve the customer experience is an investment that will deliver significant return if invested wisely.
4. Establish your promotions and products
Add seasonal products to better serve your customer’s needs. Holiday products should highlight the “new” and “limited-time” features that draw in your existing, repeat and new customers. If you don’t any have “new” products, why not create a bundle and promote them as a package deal!
5. Develop your marketing campaign
Choose your ad channels strategically, especially during the holiday season. Marketing campaigns have a lot of components that need to be aligned to achieve success, this is why it’s vital to begin preparing ahead of time. The more runway you have to plan, the greater chances of success!
6. Streamline inventory operations with backordering to optimize sales
Prepare for the holiday season by utilizing backordering to convert sales orders into purchase orders and directly track the shipping status of those orders. Pre-ordering inventory and fulfilling orders on time will enhance your customer’s experience and optimize your seasonal sales results.
7. Map out your returns and exchanges policy
Create or modify your returns and exchanges policy for the seasonal sales period. Also determine a holding location for any returned goods so they can be examined before resale.
8. Create your fulfilment workflow
Prepare your fulfilment workflow to enable your business to fulfill orders faster, in greater volume and at lower costs. You should also consider using a third party company, such as Fulfillment by Amazon (FBA), as it will make the process more efficient, especially during high demand periods.
9. Take advantage of minimum order quantity
For wholesale businesses, take advantage of setting minimum order quantities during the holiday season. This will allow your business to reduce prices since you are selling in larger volumes. Experiment and see what works best for your business.
10. Prepare now for shipping success
Prepare your holiday shipping process now so your business operations are efficient and productive. Depending on where your package needs to ship, its weight, and requested timing, you need to prepare your fulfillment process so your customers receive their goods, as and when expected.
With the holiday season just around the corner, preparation is vital for the coming influx of customers. TradeGecko’s inventory and order management software will take all the stress out of seasonal sales periods by giving you visibility and effortless control over your stock, orders, and customers all in the one place.
9 Spokes and TradeGecko collaborate to create rich dashboards so businesses can easily view their operations, marketing, and sales insights all in one place.To help support your business this peak sales season, TradeGecko and 9 Spokes have partnered to bring 9 Spokes smartdashboard and first-time TradeGecko customers a 10% discount on TradeGecko’s Small Business, Business, and Premium plans for a one year term.
To redeem this exclusive offer simply join 9 Spokes free smartdashboardbefore January 31st, 2018 and 9 Spokes will email you details on where to go to redeem your free two week TradeGecko trial and 10% discount!
Author: Cameron Vernest
Cameron Vernest is the Director of Strategic Partnerships at TradeGecko. In his role he is responsible for leading TradeGecko’s global partnerships and business development.