Metrics in Action
Competitive benchmarking to improve performance
When implemented effectively, benchmarking can be a useful tool to assess business performance to inform decisions
Converting campaign clicks into customers
Converting campaign clicks into hard-won customers is an art form. What metrics should you monitor, and how can they optimise your marketing campaigns?
SEO for small business: the keyword
The meaning and importance of keywords in search engine optimisation (aka SEO) and how small businesses can improve their keyword search game
Search engine optimisation for small business
In a highly competitive market, how do small to medium businesses ensure that their voice is heard alongside the industry big shots?
Google analytics: optimising your website with web analytics
Web analytics tools such as Google Analytics provide an in-depth view of your business’ online footprint and effectiveness...
Lead nurture and the art of the conversion
Customers have a digital world of options at their fingertips. How do you make your offering stand out and encourage customers to buy from you?
Five social media metrics businesses should follow
Social media is a mine of data. We consider five meaty social media metrics that matter...
Understanding cash flow for a better balance
*Understanding your cash flow provides an accurate measure of your business’s financial health and enables you...
Making informed decisions using your business data
Smart decisions are informed decisions; to ensure you’re able to put your best foot forward you need to have the right insights to guide you.
Improving business agility in an increasingly competitive market
To sharpen your competitive advantage, you need to optimise performance across growth, profitability, sustainability, and customer trust – you need to operate with business agility
Seven rebranding mistakes to avoid at all costs
Here are seven common—and critical—mistakes businesses make when rebranding, and what you should do instead.
How to make your retail business responsive to change
Large retailers wish they could be as nimble as smaller ones. So get a competitive edge with our five ingredients to make you a more responsive, and resilient, retailer.
10 consumer trends to watch out for today—and three for 2019 (INFOGRAPHIC)
Don't fear consumer trends. Get ahead of them and find a competitive advantage. Our infographic is a great place to start.
Five customer KPIs that put the “gem” into “engagement”
Which KPIs are best for measuring, tracking and improving customer engagement? We've come up with five KPI examples.
Setting up your business dashboard for improved efficiency
Lilach Bullock talks us through the process of setting up your very own business dashboard.
Our year in review: 9 Spokes releases Preliminary Final Report
9 Spokes publishes its Preliminary Financial Report for the financial year ending March 2018.
Four KPI mistakes and how to avoid them
Our guest bloggers from SavvySME share some common key performance indicator mistakes.
Using the 80/20 rule to set your business KPIs
The 80/20 principle says you’re spending the majority of your time tending to trivial tasks. That's not great for your KPIs.
A small business guide to beating Brexit uncertainty
Our politics-free, no-BS guide to readying your business for breakfast... BREXIT! We mean Brexit.