Customer Happiness Matters: Build Loyalty

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In the first two parts of our customer happiness series, we focused on how important it is to respect your customers’ time and how to manage your customer relationships using email and smart automation tools. Now we want to focus on building loyalty.

We know that happy customers are return customers. In other words, happy customers are your best customers. We’ve singled out the best cloud-based apps that can help you grow customer loyalty, increase sales and encourage referrals by making it simple to reward your customers.

Build Loyalty by giving customers the best value

You know you work hard to offer your customers the best. When you give your customers valuable reasons to return, they’ll know it too. A good place to start is to reward your good customers so that they become your best customers with incentives like loyalty programmes, special deals and referral schemes. These star customers become your loudest cheerleaders, so it pays to give them the best value and…well, you know the saying: what goes around comes around.

Start by creating a loyalty and referral program that delivers a great customer experience, with apps like Perkville and Collect Loyalty. With Collect Loyalty, customers can collect rewards points at both in person and online. You can set up optional automated reward points balance emails to keep your customers up-to-date and encourage them to keep spending with you. Apps also make earning rewards for referrals easy. Customers can refer friends via email or social media, and apps track and automatically process the referral reward.

Another way to give your top customers value is by running remarketing campaigns—not just for customers who don’t buy something—but for those who do. Remarketing is easy through Facebook for Business. Automate a remarketing ad that gets in front of people who visit your website or make a purchase, and draw them back in with a special offer made just for them.

Marketing apps like MailChimp and Collect Offers allow you to create targeted emails that send when triggered by a specific date or contact’s activity. Automate email offers for Birthdays, Thanks for Shopping, and more. Businesses who use marketing automations can see an average of 34% increase in sales revenue. Your cloud-based apps securely store your customers’ data, so you can automatically give them a customised, best value experience. (We reviewed tonnes of MailChimp’s other amazing features in our last blog post).

Increase your revenue while offering your customers terrific value by sending automated offers using %-off discounts. Apps make it easy to create one-off offers like "Enjoy 20% off storewide" and automated annual offers like "It’s our 5th anniversary! Help us celebrate by taking 25% off your next purchase." If you’re running an offer, try adding conditions to the discount, e.g. "get 10% off when you spend over $100." This encourages your customers to spend more in order to use their special deal.

How do you know if it’s the right time to send your customers a deal? Your KPIs and metrics can tell you what you can afford to offer. Keep an eye on your 9 Spokes data dashboard, and you’ll be able to see when you can invest in your customers by offering them incentives to return. At 9 Spokes, we know that customers are an important part of business success.

Sign up for free for the 9 Spokes data dashboard and see your business more clearly. When you see all your data in one place, it’s easier to make smart business decisions regarding how to make your customers happier.

Have any questions about how a data dashboard can help you see your business more clearly? Contact us and we can help.

Missed any part of our customer happiness series?

Customer Happiness Matters part 1: Apps to Save your Customers Time

Customer Happiness Matters part 2: Manage your Relationships

Posted on 13 September, 2017

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