“Before, I was having to re-create spreadsheets to monitor everything. Now everything is on one dashboard, it saves us time and money because we haven’t had to hire an extra employee to run it all.”
Stylist and colour expert, Joanna Maxwell, launched Savvy and Shine to provide a range of hair colour and care products and salon furniture to stylists, salons and barbers in Northern Ireland. She chose to work with Eva Professional, a Spanish hair colour manufacturer and since becoming their UK distributor, Joanna has supported Eva Professional by training other distributors around the world. Savvy and Shine also provides technical colour training, professional styling course and business coaching for their professional clients.
In 2017, Joanna opened the Savvy and Shine Training Academy, where she offers technical and theory courses. The business has continued to grow, but Joanna keeps her team small by implementing cloud apps to run the company’s sales, marketing and accounts.
Still, with so much travel, Joanna was struggling to support her team while keeping the business operations running smoothly. Like most business owners, every aspect of Savvy and Shine requires her input. It took a lot of work to create spreadsheets and log into different websites to see the data from her accounts and point of sales. She felt less in control.
Then she found 9 Spokes.
How 9 Spokes helps
“A few years ago, I was getting busier, travelling frequently to train other distributors," she says. "I had to re-think how to manage the business using cloud app technology. I like to be able to see really quickly what’s moving and what’s not – I regularly go into 9 Spokes to see my sales by month, top-selling products and worst selling products. I love that it’s all on one screen! It has cut numerous hours and paperwork for me – having everything together has made it so simple for me and taken a lot of stress away from me. Now I feel so much more organised.”
The connected apps in Joanna's wholesale dashboard
Joanna began the digital transformation of her business by building their retail website on Shopify and installing TradeGecko to manage inventory of their over 500 products. Savvy and Shine uses Quickbooks Online because they can share the data with their local book-keeper who helps Joanna to manage the finances. In the coming year, Joanna plans to do more marketing - on social media and via email - because she recently recruited a manager for the Academy.
- QuickBooks: to manage the accounts
- TradeGecko: point of sale, stock control and invoicing wholesale clients
- Shopify: for the retail website and course bookings
- Facebook Business: to grow the Savvy and Shine community and share knowledge
- Twitter: to reach a wider audience of hair experts
- Google Analytics: monitoring website traffic and performance
- MailChimp: to communicate with B2B customers, retail audience and potential new clients
She says, “Once I started to look at different ways of working to save time, I found cloud apps to see our sales, website traffic and track stock online. With them all linked to the 9 Spokes dashboard, I can instantly see online course bookings. Before, I was having to re-create spreadsheets to monitor everything. Now everything is on one dashboard, it saves us time and money because we haven’t had to hire an extra employee to run it all.”
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