We celebrate modern businesses

Ambitious, authentic, passionate, and unafraid to take risks — entrepreneurs tend to build business on what they love. Start-ups, scale-ups, fast-growing chains, we salute you!

Growing a business is exciting, rewarding, and gratifying. Yet, it's not always plain sailing. The personal stakes are high, the work all-consuming, and it can be a lonely adventure. And, even with a deep understanding of the industry and a strong team to boot, building a flourishing business is a difficult art to master.

Small businesses are the backbone of economies.

Across all industries, they are digital start-ups, single-site stores, and burgeoning chains. And, although essential, they're often under supported. We started 9Spokes to change this.

Welcome to 9Spokes

Our story began in 2012. Apps were on the rise, and we saw an appetite for digital technologies among SMBs. We want all business owners to have a powerful, competitive edge — and harness their data in a meaningful way.

So, we set about building a solution to unify the nine key 'spokes' of business — money, customers, product, people, marketing, sales, information, productivity, and industry — to fully support small business growth and success.

Evolving spaces. Growth opportunities.

The global pandemic has changed everything. But modern businesses are imaginative, agile, and resilient. We're here to inspire new ways of working — and be the one-stop source for business intelligence — data, information, knowledge — that businesses like yours can trust.

  • One team. Global influence.

    Our guiding values are to inspire all, thrive globally, and do it right.

    We're passionate about what we do. We work hard. We support each other, encourage collaboration and innovation, and push ourselves to achieve our success.

    One team located globally — New Zealand, Australia, the UK, North America, and Singapore — we are dedicated to developing world-leading innovation and enjoying ourselves at the same time!

    See our current job openings

Senior leadership

  • Co-founder, Chief Executive
    Adrian Grant

    Adrian is co-founder and chief executive of 9Spokes. He has extensive corporate management experience across international companies, including Microsoft UK, information technology company Unisys, and cloud solution provider Umbrellar. Adrian's experience in leading tech companies laid the foundations for his move into the technology sector as an entrepreneur.

  • Senior Vice President Revenue and EMEA
    Andy Birch

    Andy brings extensive sales and business development skills and expertise working in the vast EMEA region. His experience includes Senior Director, Partner, and Vice President roles at leading, global IT companies, and smaller enterprises, working primarily in IT and technology consulting, software and telecommunications.

  • Chief Technology Officer
    Jesper Petersen

    Jesper is a former Director, Principal Consultant, and Head of Technology and Development. He has worked for innovative tech-focused companies in New Zealand, the UK, and Denmark, and brings global experience in SaaS, IT team leadership, and agile product development to 9Spokes. Jesper is also a mentor for Lightning Lab, a business accelerator in New Zealand supporting innovative companies.

  • Chief Marketing Officer and VP ANZ
    Amy Stewart

    Amy's a seasoned professional with over 20 years of experience in strategic communications, engagement, and channel activation — specializing in SMBs for the last eight years. She brings extensive B2B experience and working in matrix style organizations, and has worked with companies such as British Telecom, Vector Ltd, Bank of New Zealand and most recently here at 9Spokes.

  • Finance Manager
    Maddison Kinney

    Hailing from a ‘Big Four’ accounting environment, Maddie has worked with a variety of companies across different industries - from private technology companies to global manufacturing organizations - where she gained exposure to the intricacies of international finance and business. Maddie is a Chartered Accountant and brings a strong technical accounting base, along with a passion for process improvements, to drive the business forward.

  • General Counsel and Chief Commercial Officer
    Marty Montague

    Marty is an experienced corporate and commercial lawyer with significant international experience both in-house and private practice having worked at companies such as Fletcher Building, Bank of New Zealand, Visa Europe, and City law firms in London. He brings a strong commercial focus and also leads our Commercial team.

Sales leadership

  • Senior VP Asia Pacific
    Audrey Chia

    A strategic leader, Audrey brings extensive experience in business development for the professional services industry to the table. Her skills in problem solving — coupled with a solid history managing complex accounts worldwide — help ensure 9Spokes delivers a global solution with a regional perspective that drives business growth.

  • VP Sales, North America
    Tom Baran

    Tom has been a growth agent and business development leader for some of the world's most reputable companies. Across diverse portfolios and industries, he has focused on market expansion, sales leadership, consumer intelligence, and partnership relations. From the Soho House Group to the global marketing & advertising holding company, Omnicom, Tom has leveraged the power of data to “future-proof” these organizations and their top clients, providing strategic foresight and advisement for well-known CxOs.