Social media can play a big part in the success of your small business by attracting, converting and retaining customers in a low-cost way. Done correctly, it is one of the key strategies businesses can use to boost sales via digital marketing.
Unlike traditional advertising, social media allows for two-way engagement between your customers and brand. This means that customers can choose to interact with your business, rather than being bombarded with intrusive ads.
Social media channels should be a focus area in every digital marketing strategy. Social media allows you target smaller audience groups with highly tailored messages. This is extremely financially efficient, as you can get your business in front of people most likely to engage!
A mistake many small businesses make is stretching themselves too thin by having an account for every single social channel. Research your ideal target audience and what social media channels they are most likely use, and only maintain a presence on those. It is best to concentrate on one or two channels and do them really well!
Creating engaging, original content is super important so that your brand can stand out from all the other noise on the internet! You want to post relevant updates that people will want to like, comment on and share with their friends and family. Post frequently and make sure your communications are highly targeted in order to remain cost-effective. Spending a little money on Facebook or Twitter can go a long way to getting in front of the right people.